Why Social Media?

*Did you realize that as of 2011...

• There are 500,000,000 facebook users (that's 1 in every 13 people on earth) 
  
• 48% of 18-34 year olds check facebook right when they wake up 
  
• The 35+ demographic equals over 30% of facebook users 
  
• There are 206.2 million Internet Users in the US, 71.2% of whom are on facebook 
  
• 57% of people talk more online than they do in real life 
  
• 48% of young americans get their news via facebook 
  
• 750 million photos were uploaded to facebook over new year's weekend 
  

...and that...

*Every twenty minutes on facebook there are... 

• 1,000,000 links shared 
  
• 1,484,000 event invites sent
  
• 1,323,000 photos tagged 
  
• 1,851,000 status updates posted
  
• 1,972,000 friend requests accepted 
  
• 2,716,000 photos uploaded 
  
• 2,716,000 messages sent 
  
• 10,208,000 comments made 
  
• 1,587,000 wall posts made
  

"but wait there's more"...

Over 700,000 businesses have a presence on Facebook, roughly 250,000 of these are small businesses. 

This virtual dimension to the marketplace is not going away, but growing exponentially. Are you growing with it?

How did Dell sell $3,000,000 worth of computers in one campaign? By effectively using Twitter.

Software company Genius.com reported that 24% of its social media leads convert to sales opportunities.

What was Barack Obama's edge in his rise to the White House? (like him or not)

It was largely due to his 5 million fans via social media. 5.4 million of whom clicked on an "I voted for Obama" Facebook button. This resulted in three million online donors contributing $500 million in fundraising with 92% of the donations in increments of less than $100. 

Think eBay knows something about marketing? They found that participants in online communities spend 54% more money. 

In a recent survey, 71% of companies said they plan to increase investments in social media by an average of 40% due to cost-effectiveness; top of mind awareness, and "we have to do it" or get left behind.

What about your business, cause, or project? It deserves to be promoted effectively. 

Let Expio be your strategic growth partner. Start HERE.

_{* Stats from Alex Trimpe of Online Schools}